Navigating a rebrand is like trying to silently open a snack during the quiet interlude at a classical music recital — one wrong wrinkle, and you’re the center of all attention. And not in a good way. 

At IneptiCorp, we’ve paved the path to branding mediocrity and corporate buffoonery. This is why we decided to compile 104 of the worst tactics and strategies to avoid — to increase your odds of success with rebranding. 

Rumor has it we asked Jerry Seinfeld to develop these, and he refused this request. We can neither confirm nor deny such a rumor.

But we can confirm we wrote 104 things CEOs should avoid to survive a rebrand and come out on top, as we thought Jerry might write them.