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The Latest News

IneptiCorp: A culture with more future per square foot

Take IneptiCorp’s latest recruitment video.

In it, the CEO Archie states, “If you wanted oxygen, you should’ve become an astronaut. Here on Earth, where IneptiCorp is based, we promote branding over breathing. Start branding your ass off, and you’ll learn what it’s like to operate in a zero-gravity environment.”

Whether it’s something said by IneptiCorp’s CEO or a sudden rebrand, mainstream news seems to love taking swipes at the company, its culture, its counter-intuitive strategies, or its design decisions, journalists seem obsessed with our quirky view of the world.

Will This Be The Best Pitch on Shark Tank’s Upcoming Season?

February 19, 2024 by David Brier

Shark Tank thumbnail news release

(Los Angeles, CA) – The anticipation is building as IneptiCorp prepares to face the ultimate business pitch in an upcoming episode of “Shark Tank,” where the big question on everyone’s mind is whether the sharks will love or hate the company’s new rebrand.

Marc Cuban on Shark Tank

With the recent rebranding disaster making headlines, IneptiCorp’s appearance on the show is set to be one of the most talked-about episodes in the series’ history.

Speculation about how the sharks will react to IneptiCorp’s pitch and unveiling of their controversial new logo is all over the map.

Daymond John on Shark Tank

Will the Sharks see the branding chaos as a unique selling point or swim away from the company’s tumultuous journey?

  • Will Daymond John embrace their boldness?
  • Will Mr. Wonderful say, “You’re dead to me?” 
  • Will Mark Cuban see a sports or technology play or team up with Barbara Corcoran to launch a chain of IneptiCorp hotels?

Journalist Asks, “Is This for Real?”

Paul Toole, who has been covering the entire IneptiCorp evolution, weighs in on the latest news about the upcoming episode:

In a twist of irony, insiders now reveal rumors that some sharks have been contemplating their own branding changes, perhaps inspired by IneptiCorp’s bold, if not bewildering, choices.

Barbara Corcoran of Shark Tank bows out

As the episode approaches, viewers are eagerly waiting to see if IneptiCorp can turn its branding mishaps into a compelling pitch or if it will become yet another cautionary tale for aspiring entrepreneurs.

IneptiCorp’s CEO Addresses Shark Tank

“As we plunge into the Shark Tank, I’m just hoping the sharks don’t mistake our rebrand for chum in the water. Our logo’s been called everything from a kaleidoscope acid trip to a Rorschach test gone rogue. Will Mr. Wonderful love it or want to send it to logo heaven? Will Mark Cuban see a tech genius or a tech gremlin in it? It’s like bringing a whoopee cushion to a board meeting – you don’t know if you’ll get a laugh or get thrown out. But that’s IneptiCorp for you – we’re not just thinking outside the box, we might have lost the box entirely. Fingers crossed the sharks have a taste for the unconventional – or at least, a good sense of humor!” – Archibald Noblerthan, CEO of IneptiCorp

Dive into the branding deep end with confidence – download ‘104 Things CEOs Should Avoid to Survive a Rebrand’ and emerge as the top shark in the tank of business success!

Mr. Wonderful of Shark Tank applauds

IneptiCorp: A Vacuum of Innovation   

Dive into Inepticorp, where branding fills the void, and our presence eclipses the need for oxygen.

CEO Archie proclaims, “Astronauts get air; innovators get recognition.”

At Inepticorp, branding is survival. Our creatives excel in crafting the illogical into the irresistible, like our famed solar-powered flashlights. We’re not just a company; we’re a conversation piece for the media, thriving on the peculiar and the paradoxical. Innovation? That’s our game of repackaging the familiar into the phenomenal. No chairs, no lights, no limits.

Join Inepticorp—where branding is your breath. Visit www.inepticorp.com  

Shark Tank celebrates

Filed Under: The Latest News Tagged With: best pitch on shark tank, daymond john, mr. wonderful, shark tank, worst pitch

Did IneptiCorp Just Release an Apple Vision Pro Killer That Restores Sight to the Blind?

February 3, 2024 by David Brier

Apple Vision Pro killer exposed with Beard Tattoo

IneptiCorp, the “bad boy of rebrands” that caused waves this year with its “popsicle rebrand” has unleashed another tsunami of madness.

They’ve come out with “IneptiCorp iSee” which claims two breakthroughs:

  • It enhances and restores eyesight (according to IneptiCorp), and
  • It introduces their revolutionary Beard Tattoo technology that projects a hologram onto facial hair (minimum beard length: 9 inches)

Should Apple’s Vision Pro Be Worried?

We didn’t believe it either when we first heard it, so we requested photos.

Of their revolutionary “beard tattoo” as they call their hologram technology.

And to our shock, they sent over the photos.

Vision Pro enjoyed by customers

These images certainly opened our eyes (and they seem legit, no photo manipulation it seems).

The “beard tattoo” is certainly a game-changer and, what’s crazy, it requires no refrigeration.

Making a Lasting Impression

Below shows their outdoor campaign with the headline, “How to look better. Instantly.” pushing not only their iSee technology but their beard tattoo hologram at the same time.

Apple's Vision Pro Killer outdoor advert for IneptiCorp

Stay tuned for IneptiCorp’s next eye-opening release.

And don’t forget to download IneptiCorp’s free PDF on 104 ways to rebrand here.

Apple's Vision Pro showing the revolutionary Beard Tattoo.

Filed Under: The Latest News Tagged With: apple vision, apple vision pro, David Brier, parody, rebrand, rebranding

Partnership with Taylor Swift? More Fake News As Fans Have Emotional Meltdown — IneptiCorp Rebranding Takes Another Crazy Turn

January 26, 2024 by David Brier

Taylor Swift fake news as fans have emotional meltdown

IneptiCorp’s alleged rebranding collab with Taylor Swift turned out to be as real as a unicorn DJing at a corporate event, debunking rumors that had the Internet doing more spins than a Swift album on release day.

(Universal City, CA) — Amidst the ongoing chaos surrounding IneptiCorp’s rebranding disaster, the shocking news of a partnership with global pop sensation Taylor Swift has been confirmed as nothing more than a hoax.

Rebranding Fiasco Gets Only Wilder

Earlier this week, social media erupted with excitement and confusion as rumors spread like wildfire, suggesting that Taylor Swift had agreed to collaborate with IneptiCorp on their rebranding efforts. The unverified news sent fans of both the singer and the company into a frenzy.

However, it has now been officially debunked by representatives from both parties.

Here’s what the news had to say:

The media circus continues to grapple with this rebrand. This time it involves Taylor Swift.

Someone who wished to remain anonymous stated, “There is no truth to the rumors of any partnership between Ms. Swift and IneptiCorp. These reports are entirely false.”

IneptiCorp’s PR team also quickly disassociated the company from the fake news, emphasizing that their rebranding journey had already been eventful enough without any celebrity involvement.

This turn of events highlights the power of social media and the speed at which misinformation can spread in today’s digital age. 

As IneptiCorp continues to navigate the tumultuous waters of rebranding, it’s clear that their journey is already filled with enough flavors and toppings without the addition of fictional celebrity collaborations.

We Hear You

“As the head honcho at IneptiCorp, I want to clear the air about us teaming up with Taylor Swift,” stated CEO Archibald Noblerthan (shown at right).

“Sure, we’re tickled pink by the thought of hanging with the global superstar, but the only thing we’re really ‘Shaking Off’ here is a slip-up or two as we march to our own distinct quirky beat.”

Free PDF on Rebranding

Shake off your branding woes – Swiftly grab your copy of ‘104 Rebranding Blunders to Avoid’ by IneptiCorp to make your brand a chart-topper.

Filed Under: The Latest News Tagged With: fake news, rebranding, taylor swift

Rebrand Catastrophe: Is Humor The Secret Weapon for Rapid Business Growth?

January 16, 2024 by David Brier

Is a Rebrand Catastrophe and Humor in Branding a secret weapon

(BURLINGTON, VT) January 15, 2024 – Secret weapon alert: In light of the recent “flavorful” rebranding of IneptiCorp, one popular ice cream maker, who refuses to even be named in this press release, wishes to clear the air: any resemblance between their delicious ice cream flavors and unforgettable names and IneptiCorp’s new logo is purely coincidental, and any rumors of clandestine dessert meetings are unfounded.

The News Release That Sent Chills Down the Spines of Journalists Nationwide

The release of IneptiCorp’s logo, which strikingly resembles a gooey ice cream bar in mid-melt, has churned up quite the social media storm.

The latest video to talk about the controversial IneptiCorp identity says it all:

Critics have never been more divided. The only cure? The free PDF from IneptiCorp.
IneptiCorp Rebrand and Coffee Mug

Someone close to the top of the aforementioned ice cream brand states unequivocally, “They have not, nor have they ever, engaged in any brand-flavored brainstorming sessions with IneptiCorp’s CEO. Our expertise is in concocting ice cream, not corporate logos!”

This statement comes hot on the heels of IneptiCorp’s latest ad campaign, “Sprinkle Me Silly,” which has left many wondering if there’s a secret recipe behind the rebrand.

“While we appreciate creativity in all its forms,” the anonymous confidant adds, “we prefer to keep our swirls and sprinkles in the cone, not in the boardroom.”

The Secret Weapon for Rapid Growth?

Reginald Worthington III: The Rebranding Oracle

As for the source of inspiration for IneptiCorp’s melted masterpiece? That remains a delicious mystery known only by the brand author and artiste, Reginald Worthington III.

Meanwhile, the business and branding worlds are abuzz with speculation, and ice cream conglomerates around the world continue to serve up “scoops of yumminess, not scoops of crumminess.”

The anonymous, and really bad, secret keeper concludes, “We’re sticking to what we know best: making the best possible ice cream in the nicest possible way. And while we’re flattered by the comparison, we’ll leave designing branding and logos to the pros. Well, other pros.”

“Let me set the record straight – our only meetings involved coffee and lots of whiteboards; not a waffle cone was in sight!” said Reginald Worthington III, known by many as “the Branding Oracle.”

Don’t fall into the branding abyss – grab your copy of ‘104 Rebranding Blunders to Avoid’ by IneptiCorp ensuring you and your team rebrand in the most tasteful way possible that requires no refrigeration.

Inepticorp: Embrace the Vacuum of Innovation   

Dive into Inepticorp, where branding fills the void, and our presence eclipses the need for oxygen.

CEO Archibald Noblerthan proclaims, “Astronauts get air; innovators get recognition.” At Inepticorp, branding is survival. Our creatives excel in transmogrifying the illogical into the irresistible, like our famed Glow-in-the-Dark Sunglasses (impossible to lose during the day and impossible to find at night).

We’re not just a company; we’re a conversation piece for the media, thriving on the peculiar and the paradoxical. Innovation? That’s our game of repackaging the familiar into the phenomenal. No chairs, no lights, no limits. Join IneptiCorp—where branding is your oxygen and innovation is our cup of tea. 

Disclaimer 
IneptiCorp is a fictitious company and brand with invented events and concocted company history. The IneptiCorp.com site and its content are provided for entertainment value only to entrepreneurs worldwide. Any therapeutic value or professional benefit is purely coincidental. Personal results will inevitably vary, and no action figures are available at this time. It was created by the folks at RisingAboveTheNoise.com to shed light on the dark corners of branding. 

Filed Under: The Latest News Tagged With: David Brier, humor, latest news in branding, parody, rebrand catastrophe, secret weapon

IneptiCorp Announces Groundbreaking Rebrand, “Creating the Future… Because It’s Coming”

January 8, 2024 by adminuser

NEW YORK, Jan. 8, 2024  — Today marks a historic moment for IneptiCorp as they unveil their visionary rebranding, a seamless transition into the new era of corporate identity. In a bold move, they have taken the initiative to redefine their corporate image to resonate with the dynamic landscape of modern business and the inevitable arrival of future advancements.

The brainchild behind the IneptiCorp rebrand: Reginald Worthington III

With a newly minted logo that evokes the fluidity of progress and the sweetness of success, IneptiCorp is pioneering a path of innovation. This symbol of change has been crafted under the expert guidance of Reginald Worthington III, a luminary whose foresight in branding is unparalleled.

“At IneptiCorp, we’re not just riding the wave of the future; we’re surfing it – sometimes on a board made of unconventional ideas and occasionally wiping out spectacularly.”

“Creating the Future… Because It’s Coming”

Their refreshed slogan, “Creating the Future… Because It’s Coming,” is not merely a tagline but a clarion call to action, an anthem for the forward-thinkers, the trailblazers, the pioneers of tomorrow. It emerged from the crucible of creative thought as a beacon that will guide them through the intricacies of an ever-evolving business horizon.

As IneptiCorp embarks on this thrilling venture, they remain steadfast in their commitment to excellence, their unwavering dedication to their clients, and their earnest pursuit of shaping the future. They believe their rebranding is not just an alteration of their image but a recommitment to their core values and a reinvigoration of their corporate ethos.

Join them as they set sail into this brave new world under the flag of their new brand, ready to meet the future head-on — because, indeed, it is coming.

IneptiCorp Headquarters by David Brier

“The goal was never to ‘hang 10’ — anyone can do that.”

“I’m genuinely excited about our new identity,” states Reginald Worthington III. “At IneptiCorp, we’re not just riding the wave of the future; we’re surfing it – sometimes on a board made of unconventional ideas and occasionally wiping out spectacularly. The goal was never to ‘hang 10’ — anyone can do that. So we decided to ‘hang 14’ and trust me, it’s even harder than it sounds.”

To see the lessons IneptiCorp learned, download the 104 things every CEO should avoid to survive a rebrand so you come out on top.

Free PDF on Rebranding

Inepticorp: Embracing the Vacuum of Innovation

Dive into Inepticorp, where branding fills the void, and our presence eclipses the need for oxygen. CEO Archie proclaims, “Astronauts get air; innovators get recognition.”

At Inepticorp, branding is survival. Our creatives excel in transmogrifying the illogical into the irresistible, like our famed Glow-in-the-Dark Sunglasses (impossible to lose during the day and impossible to find at night).

We’re not just a company but a conversation piece for the media, thriving on the peculiar and the paradoxical.

Innovation? That’s our game of repackaging the familiar into the phenomenal. No chairs, no lights, no limits.

Join Inepticorp — where branding is your oxygen and innovation is our cup of tea.

Filed Under: The Latest News Tagged With: branding, humor, latest news in branding, parody, rebrand, rebranding

Happiness is not the only thing that can make you happy…

December 13, 2023 by David Brier

IneptiMerch isn’t just merch. It’s so merch more….

When Alice first came to us, she was the human equivalent of MyPillow, where you instantly fell asleep as soon as she walked in the room.

Thankfully, our IneptiMerch gave her a new life, as you can see by the photos below.

Which is how she became the first employee to be featured in our new advertising campaign revealing the life-changing qualities this stuff comes packed with.

But don’t take our word for it. Read for yourself.

Stay tuned, this is only the beginning.

Filed Under: The Latest News Tagged With: branding, humor, merchandise, parody

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